Art
of Spam! Issue numb 5: "Show
Off " shows you
why it is so important to be seen and heard
in this attention-driven, attention-starved
economy. Make your mark! Make an impact! Or
dissappear!
Face
it. It's more important to be seen and
heard in the Age of Attention than it is to
be real. This is especially true today for
this age is the Age of Media Attention.
Your
very life and livelihood increasingly depend
on your ability to be seen and heard. Whether
in person or through the media. Whether live
and/or mediated. Attention is power. Attention
creates wealth. And the advertising age's
hi-tech revolution is making all forms of
attention increasingly scarce.
Information
overload in the advertising age is making
everyone disappear into the hyped space of
marketing bs. No one can afford to passively
absorb the modern media's constant, mercenary
assault on the senses and one's sense of what
is important.
You
can't even afford to actively pursue knowledge
today without also actively pursuing becoming
known. Promote or perish.
It is no longer enough to know; you must be
known. Know and be known or die trying. And
if you must choose, it is always more important
to be known than to know.
Everyone
is a legend (without even trying) in their
own minds. The trick is to appear important
to others.
The
game... the con... is on. Watch as a complete
unknown struggles to be KNOWN.
Enjoy.
