Art
of Spam! Issue numb 43: "VERY
IMPORTANT!" Made
you look (I hope). However, more importantly,
I truly do hope you found something worth
looking at. I do indeed! After all, nobody
in their right mind sets out intentionally
to waste their own or another's precious time.
Life is short.
Making
people look is every adman's business. It's
my job to make you look at something so you
know my client, product or business exists.
Making people look (at something) so people
know you are alive... and are important...
is everone's business. Being important is
everyone's business model. Modeling importance
is everyone's business.
Life
is short. Make it count! Your life is short.
Stand up and be counted!
The
Adman's 5 self-serving rules of importance:
1.
Make people look!
2.
Once you've got people's attention, hang on
to it.
3.
Looking and paying attention to anything or
anyone makes he, she or it important.
4.
The longer people look and the more they pay
attention to something, the more important
it becomes.
5.
The more people look and pay attention to
something, the more opportunity there is to
exploit it $$.
"Feeling
Unimportant? Like you don't even Exist? Close
the Curtains. Draw the Latch. Sit by the Fire
and Spin. Find your Sense of Visibility in
the Dark. Find a Looker! Then Make them Look
at It! Be a Looker!
Be Looked At!" Sang The
Adman.
